Facial cleansing is one of the fundamental steps in your daily beauty routine. Clean skin not only looks brighter and healthier, but is also the ideal base for applying moisturizing products and specific treatments that follow.

Cleansing your skin properly is often an overlooked step, but it is the first and most important step for an effective skincare routine. Read on to discover all our tips and the best facial cleanser for your skin's needs.

During the day, the skin is exposed to smog, dust, excess sebum and makeup residue. These impurities clog the pores, promoting the formation of comedones (blackheads and whiteheads) and inflammation. Cleansing removes all of this, preventing the onset of imperfections.

In fact, a thorough facial cleansing helps control sebum production, keeping pores free, but also makes it more receptive to subsequent treatments, such as serums and creams. In this way, the active ingredients contained in these products can penetrate deeper into the epidermis, maximizing their effectiveness.

Furthermore, facial cleansing promotes cell turnover by eliminating dead cells and stimulating microcirculation to combat premature aging.

In the long run, if you don't clean your face daily, you may encounter various skin problems such as:

▪️ the accumulation of impurities in the pores that lead to pimples and blackheads;

▪️ inflammation and redness due to the presence of bacteria in clogged pores;

▪️ dull and lifeless skin due to impurities and dead cells;

▪️ acceleration of skin aging because pollution and impurities can damage collagen and elastin fibers.

There are different types of facial cleansers , each suited to specificskin types and personal preferences.

Dry skin needs cleansers that cleanse without stripping the skin of its natural moisture. Opt for gentle, hydrating products that help maintain the skin's moisture balance and gently remove dirt without drying out the skin.

Oily skin requires cleansers that can control excess sebum and prevent blemishes without causing irritation or excessive dryness. Opt for products with astringent and purifying ingredients.

Sensitive skin needs ultra-gentle cleansers that don’t contain harsh or irritating ingredients, like perfume or alcohol.

Mature skin requires cleansers that not only cleanse, but also help nourish and revitalize the skin , improving elasticity and reducing the signs of aging. Choose cosmetics that contain ingredients such as sea water and vitamin C.

Combination skin requires a balanced cleanser that can treat both oily and dry areas without causing imbalances.

When it comes to choosing the perfect facial cleanser , it’s important to pay attention to the ingredients because they can make a big difference in keeping your skin healthy, glowing, and blemish-free. Here are some of the key ingredients to look for in an effective facial cleanser , depending on your skin type and specific needs.

▪️ Hyaluronic Acid : Known for its extraordinary ability to retain moisture, keeping the skin hydrated and plump. Provides intense hydration, reduces the appearance of wrinkles and fine lines, improves skin elasticity.

▪️ Vitamin C : is a powerful antioxidant that helps protect the skin from environmental damage and stimulates collagen production. Brightens the skin, evens out tone, reduces dark spots, and combats skin aging.

▪️ Lemon essential oil : it is a natural product obtained from lemon peels in a steam current that combats skin aging and the onset of wrinkles and dark spots. It cleanses deeply, reduces oiliness, fights imperfections, brightens the complexion.

▪️ Sea water : it is rich in minerals and trace elements that help purify and revitalize the skin. It detoxifies, balances the skin's pH, strengthens the skin barrier, has antiseptic properties and promotes cell turnover.

▪️ Panthenol : is a moisturizing and soothing agent that helps regenerate and repair the skin. It moisturizes, soothes irritation and redness, promotes cell regeneration, improves skin elasticity.

▪️ Niacinamide : This form of vitamin B3 is known for its anti-inflammatory and brightening properties. It improves skin elasticity, reduces the appearance of pores, evens out skin tone, and diminishes blemishes and redness.

▪️ Malic Acid : is a fruit-derived alpha-hydroxy acid (AHA) that helps exfoliate the skin and improve texture. Gently exfoliates, promotes cell renewal, brightens skin tone.

But how do you perform a correct facial cleansing ?

Here are the fundamental steps that cannot be missed:

Start your facial cleansing by removing makeup with a specific product such as a cleansing oil, cleansing milk or micellar water. This helps dissolve makeup, sebum and surface impurities.

Choose a cleanser that suits your skin type. Apply a small amount to damp hands and gently massage your face in circular motions, focusing on oilier areas such as the T-zone (forehead, nose, chin).

Rinse your face thoroughly with warm water to remove all traces of cleanser. Avoid hot water, which can irritate and dry out your skin.

After gently drying your face by patting it dry with a clean towel, proceed with your skincare routine.

Double cleansing is a skin cleansing technique that involves using two different types of cleansers to ensure a deeper and more effective cleanse. This technique, originally from South Korea, has become popular for Korean skincare .

This type of facial cleansing allows you to:

▪️ Completely remove impurities: The first oil cleanser removes makeup, sebum and surface impurities. The second water cleanser deeply cleanses the pores and removes dirt residue and the first cleanser.

▪️ Prevent blemishes: By cleansing the skin more thoroughly, double cleansing helps prevent the buildup of impurities that can cause blackheads, pimples and other blemishes.

▪️ Maintain skin balance : double cleansing, if done with the right products, helps maintain the skin's pH balance, avoiding the sensation of dryness or irritation.

Double cleansing involves applying a cleansing oil or balm to a dry face and gently massaging it to dissolve makeup, sebum and surface impurities. Rinse with warm water and apply a water-based cleanser to a damp face, massaging it in circular motions. After rinsing, proceed with your daily skincare routine.

Here are some tips for proper cleansing :

▪️ Cleanse twice a day: It is important to cleanse your face in the morning and evening to remove impurities accumulated during the night and day.

▪️ Use products suitable for your skin type: choose cleansers specific to your skin type (dry, oily, combination, sensitive, mature) to avoid irritation and obtain the best results.

▪️ Massage gently: Apply the cleanser in gentle circular motions to stimulate circulation and ensure the product reaches all areas of the face.

▪️ Rinse with warm water: Use warm water to rinse off the cleanser. Water that is too hot can irritate and dry out your skin, while cold water may not remove the product effectively.

▪️ Pat dry: Avoid rubbing, as it can cause irritation.

▪️ Don't forget your neck: The skin on your neck is often overlooked, but it's important to cleanse it along with your face to prevent signs of aging and impurities.

Facial cleansing is an essential practice for maintaining clean, healthy skin for both men and women. However, there are some significant differences between men's and women's skin that influence their cleansing needs and the products they should use in their skincare routine.

Men's skin is typically about 25% thicker than women's. This extra thickness makes men's skin more resistant, but also more prone to oil production and enlarged pores. Additionally, daily shaving can cause irritation, cuts, and ingrown hairs, making it necessary to use a gentle cleanser that can also soothe redness and inflammation.

Our CLEANSING LUX GEL Face and Eyes cleanser is a gel cleanser rich in antioxidant and hydrating ingredients for a deep and delicate cleansing. Its formula makes it ideal for reducing redness and inflammation, illuminating and delicately hydrating the skin. Rich in hydrating and soothing ingredients thanks to the extraordinary properties of our innovative active ingredient LemonLight® , it leaves the face soft, hydrated and visibly clean, without any feeling of discomfort or "tightness". Perfect for daily use, it is the ideal choice for those who want to cleanse the skin deeply while keeping it nourished and protected at the same time.

In addition to containing all the key ingredients that we have listed in the previous chapters, its formula also contains Orange blossom water which soothes and stimulates cellular repair in case of inflammation, irritation and cracking. These characteristics make it a perfect facial cleanser for all skin types , even in the presence of irritation, dermatitis, eczema and acne.

Specific product for very sensitive, fragile, easily irritable skin, with a predisposition to develop dermatitis and acne.

Dermatologically tested on sensitive skin. Does not sting the eyes.

No SLES/SLS. Alcohol-free. Parfum-free

Are you looking for a cosmetic that takes care of your skin from the first step of facial cleansing ? We await you in our eCommerce and in our single-brand store in Sorrento in Via Luigi De Maio, 10 to discover all our neurocosmetics for a skincare of well-being and beauty.